How it works

How it works

How it works

How it works

We make principle sneakers in batches of 100. We care about craft, zero waste, and substance over hype.

Step 001

Step 001

Step 001

Step 001

Get on the waitlist with just your email address

Get on the waitlist with just your email address

Get on the waitlist with just your email address

Get on the waitlist with just your email address

Join the waitlist

Join the waitlist

Join the waitlist

you@example.com

you@example.com

you@example.com

you@example.com

Get on the list

Get on the list

Get on the list

Step 002

You’ll get an email once the next batch is available

Batch 001 is ready!

Order before they’re gone.

1m ago

Step 002

You’ll get an email once the next batch is available

Batch 001 is ready!

Order before they’re gone.

1m ago

Step 002

You’ll get an email once the next batch is available

Batch 001 is ready!

Order before they’re gone.

1m ago

Step 002

You’ll get an email once the next batch is available

Batch 001 is ready!

Order before they’re gone.

1m ago

Step 003

Step 003

Step 003

Step 003

Buy before the batch sells out

Buy before the batch sells out

Buy before the batch sells out

Buy before the entire batch sells out

5 left in this batch

5 left in this batch

5 left in this batch

5 left in this batch

Still have questions?

We’re here to help. Feel free to get in touch.

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principle.

Get notified when the next batch is dropping

©2023 PRINCIPLE

Privacy

Terms

principle.

Get notified when the next batch is dropping

©2023 PRINCIPLE

Privacy

Terms

principle.

Get notified when the next batch is dropping

©2023 PRINCIPLE

Privacy

Terms